What is 'Local SEO' and why is it important for small businesses?
Local SEO refers to the targeting of small areas, such as Middlesbrough, Durham or York. If yours is a small business, that operates locally, you need to focus your keywords around the area that you serve.
For example Erimus Cleaners is a small business in Middlesbrough, all their business comes is within 30 miles of their shop; 'dry cleaning' is too generic a word, put that into a search engine and you get results from all over the UK! But try 'dry cleaning middlesbrough' and they will appear near the top of the first page and this is one of the keywords driving their business.
They rank appear on page 1 of search results for over 20 keywords and half of these in positions 1 to 5.
If you're looking for a Middlesbrough SEO agency to help with local SEO and get better results from your website, give me a call