Why do you have a website and what do you expect it to do?
I guess that at the minimum it needs to do is to showcase your business, hopefully it generates business and if an ecommerce website, you it has to generate sales. But how do you know if your website is effective?
If you have an ecommerce website, that's fairly easy to judge, as you know how many sales it generates, but could it generate more? If you don't sell from your website, knowing how successfully it promotes your business is difficult unless, you use Google Analytics.
Google Analytics is a free tool that helps you see how many people visit your website, how long they stay, which pages they visit etc. Used with Google Search Console, you can see which search terms drive customers to your website.
These free tools give you the information that you need to optimise your website, to increase visits and the business that you generate from it.
In July last year I built a new website for Erimus Cleaners, the old website wasn't performing very well, but, because it didn't have Google Analytics, we didn't have any accurate information regarding the number of visitors.
However, using some online tools, we estimated it got 4, yes FOUR, visitors per month!! The new website has three times as many pages, is optimised and is linked to Google's free tools. We can see the terms people use to search for the website, how the website ranks in search results and how many visitors it gets. The website appears on the first page of search results for around 20 search terms and it now gets over 300 visitors per month, that's a 7500% increase. I hope that by the website reaches it's 1st anniversary, in July, we'll have reached 400 visitors per month, that will be a 100 times the estimated traffic of the old website.
I don't want to take all of the credit, as some of their competition has closed, but even if I take credit for a half of that increase, I'm very happy with that!
If your website is old then get in touch and see what a difference I could make.