STEP 1 - Keyword research
What are Keywords
These are the search terms that people use to find what they’re looking for on search engines. It’s the words or phrases that you type into the search bar when exploring the internet.
How do you find them?
At the most basic level, type a search into Google, once you’ve got the search results, scroll to the bottom of the page and there will be other suggestions from Google.
There are plenty of FREE tools out there to help you find more: UberSuggest, Moz, Wordstream etc.
To be honest you should have done this before you started building your website, but if you didn’t do it now!
Step 2
Choosing the right keywords
You'll probably end up with 100's of keyword suggestions, so the first thing is to see which are the most relevant to your business. For example a dry cleaners, wouldn't use 'cleaners' as that's a different job altogether, neither would a plasterer use 'plaster' as that implies someone is looking to buy plaster rather than someone to do some work for them.
Look for local search terms, ones that use the town or area that you serve, such as 'plasterers in Middlesbrough'. There is likely to be less competition for these terms and fewer searches, but these are exactly the people who you are looking for and the most likely to convert to a sale.
Step 3
What do you do with them?
Once you've narrowed the list down these should be used to form the of your website and web pages. If you have a page for each service that you provide, each page needs its own set of relevant keywords. The best is used as your page header (H1 tag) and others can be used as subheadings (H2 & H3 tags) and within the body of the page text. Don't stuff your pages with keywords, pick the best and write them into your page content in a natural way.
Also use them in the page meta description and the alt tags on your images. If you're getting lost now you need someone to help you, otherwise you risk having a website that doesn't rank in search results and fails to deliver any leads!
Step 4
Monitoring
You must set up analytics for your website, this tells you how many page visitors, how long the stayed on your website, the popular pages and much, mush more. I use Google Analytics and Google Search Console, to find which keywords people use to find the website and how well the website ranks in search results. You can use this information to tweak your use of keywords to improve the websites performance.
Step 5
If your website isn't performing, you're paying more than £150 per month for someone to manage your website, or you just don't have the time/knowledge to do it yourself, get in touch for a FREE website audit.
Text/Whatsapp/Call me on 07814 875280
Email: admin@magpie-marketing.co.uk